People consume and discover music in different ways. Matters to do with the production and distribution of music have evolved considerably in recent years. In light of this, a new artist might not be conversant with all the technical details involved in marketing their music.
The advent of record deals has simplified the role played by artists in selling music. It is imperative to exercise caution before committing to a production deal owing to the legalities involved. If you are looking for a deal, there are many important points to consider before entering into a production and free music distribution agreement with a record label. What do record labels looking for artists want? Here are some critical points which will help you get a good deal with a record label.
Be Innovative and Have a Following
There are many talented musicians out there. However, only a handful gets deals with record labels. Securing a contract with a record label requires you to give them something they can sell. Ideally, making your music saleable depends on your presentation. Like most successful musicians, you need to be innovative and sing in a way that will get millions behind you. With a decent fan base, any record label should be willing to listen to you.
Set Yourself Apart
The hard part about securing a deal with a record label is setting yourself apart. You can be sure that record labels receive many demos or applications. In light of this, most of them hardly pay attention to these applications. Instead, they are more inclined to sign an artist they discover through their networks. It is therefore imperative to invest in your brand name, market your music, and leverage the power of social media.
Do Your Homework: Which Label?
When looking for a record label, it is imperative to have a list of labels you would prefer working with in future. Make sure that you consider your genre when making this list. As much as possible, ensure that your music fits their style. Have this list and track all potential candidates down, which requires you to do due diligence to figure out who you are likely to work with in future. This will make it easy for you to make a choice when they come calling.
Get the Right Deal
Most record labels will be willing to offer you a deal if they are convinced you are good enough. There are three primary types of contracts offered by record labels; distribution, joint venture, and artist deals. Irrespective of the deal offered to you, it is imperative to ensure you understand the details before appending your signature.
Most musicians think that clinching a record deal is the pinnacle of their career. This is however not true, as a record deal does not guarantee success in any way; it only improves your chances of succeeding. A record deal signals just the start of your music career, and you need to put in serious effort to make it in this industry.